Blog

Behind the Scenes - Project P.

The brief of this campaign was to capture 5 key industry sectors in which Project Procure work. Within each of these scenarios, our challenge was to then abstractly place the key representative for that industry into the scene. 

Unfortunately for our client it was not economically viable to post each staff member to the desired location, so a designated day for studio shooting was required. The preciseness of camera height, distance, focal length and lighting was recorded so we could replicate an identical scenario with the studio environment.

Behind the Scenes - Litterbug

This was an exciting campaign for the Brisbane City Council promoting the worst offenders of litterers.

Based on market research, the images humorously portray the stereotypical culprits of the streets around Brisbane. It was our job to shoot this campaign in a way that would be laughable and memorable, but more importantly create a dislike of each character - essentially turning them into anti-heros.

Invite friends to see behind the scenes via my facebook page:

http://www.facebook.com/pages/Damien-Bredberg-Photography-Post-Production/56667785846#/album.php?aid=142485&id=56667785846&ref=mf

Damien Bredberg Photographer, Brisbane, Sydney, Melbourne, Australia. Specialising in Advertising, Portraits, Property.

www.damienbredberg.com.au | damien@damienbredberg.com.au | 0411 274 056